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In front of an audience of over 800 attendees, the speakers discussed the topic, "Digital Transformation for All: Empowering Entrepreneurs and Small Business".

"The appetite for digital economy can inspire the development of other infrastructure sectors," said Dr. Kituyi, "e-commerce provides many opportunities for growth in the developing world but we need to seize those opportunities now," he added.

Responding to comments from ministers, Jack Ma said "E-commerce is designed for the developing world. If you want to do it, you are ready. Don't wait."

Eight Ministers from Bhutan, Cambodia, Costa Rica, Nigeria, Pakistan and Thailand made interventions during the high-level discussion showing support for e-commerce. They also highlighted some of the on-the-ground issues faced by countries attempting to enable an environment for e-commerce development.

Moderated by award-winning BBC journalist Nancy Kacungira, the discussion covered topics ranging from job creation, e-commerce trade regulations, strategies for making e-commerce more inclusive, increasing digital infrastructure and more.

"We have two challenges at WTO on E-commerce. One is defining what E-commerce means for everyone and two is inclusivity in trade for Small and Medium Enterprises (SMEs)," said Roberto Azevêdo of Director-General of World Trade Organization.

During the over-two hours of interactive conversation, the speakers suggested new ideas for leveraging e-commerce technologies and e-commerce solutions for sustainable development.

"I encourage increased investment in broadband to continue to improve infrastructure and connect the unconnected," said Houlin Zhao the Secretary-General of ITU.

"We have the B20, but we need the B200, to create rules and laws to support the small guys, not control them" said Mr Ma.

The high-level panel discussion sets the tone for the rest of the E-commerce week's discussions. E-commerce week runs from 24-28 April 2017 on the theme "Towards Inclusive E-Commerce".

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